Social Media Strategy
Explore social media strategy through concise instruction, relevant examples and a guided Social Media Marketing workplace activity.
Sales, Marketing & Customer Experience
Social Media Marketing
Build a focused social media programme with relevant content, active community management and measurable campaign goals.
Course overview
Turn learning into workplace capability.
Build a focused social media programme with relevant content, active community management and measurable campaign goals. Participants work through realistic Malaysian workplace scenarios, guided practice and structured reflection so they can apply the learning immediately.
The programme combines concise instruction, guided discussion, practical exercises and an action plan. Examples can be tailored to your industry, policies and participant roles for in-house delivery.
By the end
Learning outcomes
- Choose platforms and objectives for defined audiences.
- Develop content pillars and a workable publishing calendar.
- Create stronger copy, creative briefs and short-form content.
- Track performance and improve organic and paid activity.
Practical curriculum
What participants will cover
A focused sequence designed for application, reflection and measurable next steps.
Audience and Platform Choices
Explore audience and platform choices through concise instruction, relevant examples and a guided Social Media Marketing workplace activity.
Content Pillars and Calendar
Explore content pillars and calendar through concise instruction, relevant examples and a guided Social Media Marketing workplace activity.
Copy, Creative and Short Video
Explore copy, creative and short video through concise instruction, relevant examples and a guided Social Media Marketing workplace activity.
Community and Paid Promotion
Explore community and paid promotion through concise instruction, relevant examples and a guided Social Media Marketing workplace activity.
Analytics and Optimisation
Explore analytics and optimisation through concise instruction, relevant examples and a guided Social Media Marketing workplace activity.
Who should attend
Marketing teams, social media executives, communications staff and business owners.
01
Public class
Join a scheduled small-group programme at our Petaling Jaya venue.
02
In-house team
Customise the examples, timing and exercises for your organisation.
03
Live online
Instructor-led virtual delivery with activities and real-time feedback.
Course questions
What organisations usually ask
Is Social Media Marketing HRD Corp claimable?
The programme can be proposed as HRD Corp claimable training, subject to the employer’s eligibility, current scheme rules, course registration and final approval.
Who should attend this course?
Marketing teams, social media executives, communications staff and business owners.
How long is the course and how can it be delivered?
The standard duration is 2 days. Delivery can be arranged face-to-face, live online or in-house for your team, subject to trainer availability.
Build a stronger team
Bring Social Media Marketing to your organisation.
Tell us your preferred dates, team size and learning priorities. We will prepare a tailored programme and quotation.
*HRD Corp claimability is subject to employer eligibility, current scheme rules, course registration and approval. Public fees are indicative until confirmed in writing. Certification pathways may carry additional requirements set by the relevant authority or awarding body.