Digital Marketing Landscape
Explore digital marketing landscape through concise instruction, relevant examples and a guided Digital Marketing Strategy workplace activity.
Sales, Marketing & Customer Experience
Digital Marketing Strategy
Build an integrated digital marketing plan that connects audience insight, channel choices, content and measurable business goals.
Course overview
Turn learning into workplace capability.
Build an integrated digital marketing plan that connects audience insight, channel choices, content and measurable business goals. Participants work through realistic Malaysian workplace scenarios, guided practice and structured reflection so they can apply the learning immediately.
The programme combines concise instruction, guided discussion, practical exercises and an action plan. Examples can be tailored to your industry, policies and participant roles for in-house delivery.
By the end
Learning outcomes
- Define target audiences and digital customer journeys.
- Select channels based on objectives, budget and funnel stage.
- Plan coordinated content, search, social and paid campaigns.
- Measure performance and improve campaigns using relevant KPIs.
Practical curriculum
What participants will cover
A focused sequence designed for application, reflection and measurable next steps.
Audience and Customer Journey
Explore audience and customer journey through concise instruction, relevant examples and a guided Digital Marketing Strategy workplace activity.
Content Strategy
Explore content strategy through concise instruction, relevant examples and a guided Digital Marketing Strategy workplace activity.
Search, Social and Paid Channels
Explore search, social and paid channels through concise instruction, relevant examples and a guided Digital Marketing Strategy workplace activity.
Campaign and Budget Planning
Explore campaign and budget planning through concise instruction, relevant examples and a guided Digital Marketing Strategy workplace activity.
Analytics and Optimisation
Explore analytics and optimisation through concise instruction, relevant examples and a guided Digital Marketing Strategy workplace activity.
Who should attend
Marketing teams, business owners, brand managers and communications professionals.
01
Public class
Join a scheduled small-group programme at our Petaling Jaya venue.
02
In-house team
Customise the examples, timing and exercises for your organisation.
03
Live online
Instructor-led virtual delivery with activities and real-time feedback.
Course questions
What organisations usually ask
Is Digital Marketing Strategy HRD Corp claimable?
The programme can be proposed as HRD Corp claimable training, subject to the employer’s eligibility, current scheme rules, course registration and final approval.
Who should attend this course?
Marketing teams, business owners, brand managers and communications professionals.
How long is the course and how can it be delivered?
The standard duration is 2 days. Delivery can be arranged face-to-face, live online or in-house for your team, subject to trainer availability.
Build a stronger team
Bring Digital Marketing Strategy to your organisation.
Tell us your preferred dates, team size and learning priorities. We will prepare a tailored programme and quotation.
*HRD Corp claimability is subject to employer eligibility, current scheme rules, course registration and approval. Public fees are indicative until confirmed in writing. Certification pathways may carry additional requirements set by the relevant authority or awarding body.