PSC
Research #8
Sales, Marketing & Customer Experience
Sales, Marketing & Customer Experience
Digital Marketing Strategy & Campaign Planning
Build an integrated digital marketing plan that connects audience insight, channel choices, content and measurable business goals.
Course overview
Turn learning into workplace capability.
Build an integrated digital marketing plan that connects audience insight, channel choices, content and measurable business goals. Participants work through realistic workplace scenarios, guided practice and structured reflection so they can apply the learning immediately.
The programme combines customer insight, purposeful communication, channel or conversation planning, practical execution, measurement, and continuous commercial improvement.
By the end
Learning outcomes
- Define target audiences and digital customer journeys.
- Select channels based on objectives, budget and funnel stage.
- Plan coordinated content, search, social and paid campaigns.
- Measure performance and improve campaigns using relevant KPIs.
By the end
Learning objectives
- Explain digital marketing landscape and connect it to the participant's workplace context.
- Apply audience and customer journey using a structured method and appropriate supporting evidence.
- Use content strategy to complete a realistic task accurately and efficiently.
- Evaluate search, social and paid channels by applying quality criteria, controls, and professional judgement.
- Integrate campaign and budget planning with related tools, people, information, and review points.
- Produce a practical, workplace-ready output together with a clear next-step implementation plan.
Practical curriculum
Course outline: Digital Marketing Strategy & Campaign Planning
A focused sequence designed for application, reflection and measurable next steps. Expand each module for its detail and practical exercise.
01. Digital Marketing Landscape
- Customer, audience, commercial objective, journey stage, and success criteria for digital marketing landscape.
- Research, preparation, message, content, channel, or conversation-planning methods.
- Guided application using a realistic customer, campaign, sales, or service scenario.
- Ethical practice, quality checks, measurement, learning, and optimisation actions.
Practical exercise: Participants prepare and deliver a customer or campaign response, then improve it using feedback and measures while applying digital marketing landscape.
02. Audience and Customer Journey
- Customer, audience, commercial objective, journey stage, and success criteria for audience and customer journey.
- Research, preparation, message, content, channel, or conversation-planning methods.
- Guided application using a realistic customer, campaign, sales, or service scenario.
- Ethical practice, quality checks, measurement, learning, and optimisation actions.
Practical exercise: Participants prepare and deliver a customer or campaign response, then improve it using feedback and measures while applying audience and customer journey.
03. Content Strategy
- Customer, audience, commercial objective, journey stage, and success criteria for content strategy.
- Research, preparation, message, content, channel, or conversation-planning methods.
- Guided application using a realistic customer, campaign, sales, or service scenario.
- Ethical practice, quality checks, measurement, learning, and optimisation actions.
Practical exercise: Participants prepare and deliver a customer or campaign response, then improve it using feedback and measures while applying content strategy.
04. Search, Social and Paid Channels
- Customer, audience, commercial objective, journey stage, and success criteria for search, social and paid channels.
- Research, preparation, message, content, channel, or conversation-planning methods.
- Guided application using a realistic customer, campaign, sales, or service scenario.
- Ethical practice, quality checks, measurement, learning, and optimisation actions.
Practical exercise: Participants prepare and deliver a customer or campaign response, then improve it using feedback and measures while applying search, social and paid channels.
05. Campaign and Budget Planning
- Customer, audience, commercial objective, journey stage, and success criteria for campaign and budget planning.
- Research, preparation, message, content, channel, or conversation-planning methods.
- Guided application using a realistic customer, campaign, sales, or service scenario.
- Ethical practice, quality checks, measurement, learning, and optimisation actions.
Practical exercise: Participants prepare and deliver a customer or campaign response, then improve it using feedback and measures while applying campaign and budget planning.
06. Analytics and Optimisation
- Customer, audience, commercial objective, journey stage, and success criteria for analytics and optimisation.
- Research, preparation, message, content, channel, or conversation-planning methods.
- Guided application using a realistic customer, campaign, sales, or service scenario.
- Ethical practice, quality checks, measurement, learning, and optimisation actions.
Practical exercise: Participants prepare and deliver a customer or campaign response, then improve it using feedback and measures while applying analytics and optimisation.
Programme detail
How the course runs
Methodology
- Short instructor explanations that establish the principles, terminology, and workflow of Digital Marketing Strategy & Campaign Planning.
- Live demonstrations and customer, campaign, sales, and service simulations.
- Individual, pair, and group activities using realistic inputs that do not require disclosure of confidential information.
- Facilitated review, peer discussion, trainer feedback, and correction against clear quality criteria.
- A final application task plus a personal or team action plan for transfer to the workplace.
Assessment & evidence of learning
- Opening diagnostic questions to establish experience, needs, and relevant workplace scenarios.
- Observation of guided practice and completion of module activities relevant to Sales, Marketing & Customer Experience.
- Knowledge checks, review questions, or scenario decisions at appropriate points in the programme.
- A final practical output, simulation, presentation, analysis, or implementation plan reviewed against stated criteria.
- Trainer feedback and participant reflection identifying strengths, corrections, and next-step workplace actions.
Prerequisites
- No formal prerequisite is required; relevant workplace experience will help participants contextualise the activities.
Course completion & workplace transfer
- Record corrections, open questions, support needs, and an accountable next action for workplace application.
- Review the final practical output against the learning outcomes and complete the trainer's closing knowledge check, reflection, or skills demonstration.
Who should attend
Who this course is for
Marketing teams, business owners, brand managers and communications professionals.
01
Live online via Zoom Meeting
Join a scheduled public intake from anywhere. Trainer-led, camera-on, with hands-on exercises and Q&A throughout.
02
Private in-house group session on Zoom
The same programme run privately for one organisation on its own date, with examples tailored to your policies and roles.
03
Joining details by email
The Zoom link, meeting ID and passcode are sent automatically once payment succeeds, with reminders one day and one hour before the start.
Course questions
What organisations usually ask
Is Digital Marketing Strategy & Campaign Planning HRD Corp claimable?
The programme can be proposed as HRD Corp claimable training, subject to the employer’s eligibility, current scheme rules, course registration and final approval.
Who should attend this course?
Marketing teams, business owners, brand managers and communications professionals.
How long is the course and how is it delivered?
The standard duration is 2 days. Every session runs live on Zoom with a trainer — there is no face-to-face or physical classroom option. Available formats: Live online via Zoom Meeting, Private in-house group session on Zoom.
How do I receive the Zoom link?
Reserve a seat online and complete payment. The Zoom joining link, meeting ID and passcode are emailed automatically the moment payment succeeds, followed by an automatic reminder one day before and one hour before the session starts.
What do I need to join the session?
A computer with a stable internet connection, the free Zoom client, a webcam and a headset. Sessions run in Malaysia time (GMT+8). Software used in hands-on courses should be installed before day one — the joining email lists what to prepare.
Build a stronger team
Bring Digital Marketing Strategy & Campaign Planning to your organisation.
Tell us your preferred dates, team size and learning priorities. We will prepare a tailored programme and quotation.
*HRD Corp claimability is subject to employer eligibility, current scheme rules, course registration and approval. Public fees are indicative until confirmed in writing. Certification, licensing and statutory pathways may require an approved provider, separate assessment, experience or registration set by the relevant authority or awarding body.