PSC
Research #8
Sales, Marketing & Customer Experience
Sales, Marketing & Customer Experience
SEO Training: On-Page, Technical & Content SEO
Improve organic search visibility by aligning technical health, content and on-page optimisation with the way customers search.
Course overview
Turn learning into workplace capability.
Improve organic search visibility by aligning technical health, content and on-page optimisation with the way customers search. Participants work through realistic workplace scenarios, guided practice and structured reflection so they can apply the learning immediately.
The programme builds practical SEO capability across keyword research, on-page optimisation, technical health, and content, using real pages, current search-engine guidance, and measurable improvements.
By the end
Learning outcomes
- Map search intent and select useful keyword opportunities.
- Optimise pages, metadata and internal links.
- Identify priority technical SEO issues.
- Measure organic performance and create an improvement roadmap.
By the end
Learning objectives
- Explain how search engines work and connect it to the participant's workplace context.
- Apply keyword and intent research using a structured method and appropriate supporting evidence.
- Use on-page SEO to complete a realistic task accurately and efficiently.
- Evaluate technical SEO essentials by applying quality criteria, controls, and professional judgement.
- Integrate content, links and authority with related tools, people, information, and review points.
- Produce a practical, workplace-ready output together with a clear next-step implementation plan.
Practical curriculum
Course outline: SEO Training: On-Page, Technical & Content SEO
A focused sequence designed for application, reflection and measurable next steps. Expand each module for its detail and practical exercise.
01. How Search Engines Work
- Purpose, ranking factors, and search-engine principles behind how search engines work.
- Tools, data, and step-by-step methods used to analyse and improve how search engines work on real pages.
- Guided hands-on exercise applying how search engines work to a website and measuring the effect.
- Common mistakes, search-guideline considerations, and how this factor is monitored and sustained over time.
Practical exercise: Participants audit and optimise a real page for the module SEO factor and define how the improvement will be measured while applying how search engines work.
02. Keyword and Intent Research
- Connecting business goals and audience needs to informational, commercial, transactional, and navigational intent.
- Building topic and query sets from customer language, search results, internal evidence, and approved tools.
- Evaluating relevance, competition, demand signals, funnel stage, location, and realistic ability to satisfy intent.
- Mapping primary and supporting queries to distinct pages without duplication or keyword stuffing.
Practical exercise: Participants audit and optimise a real page for the module SEO factor and define how the improvement will be measured while applying keyword and intent research.
03. On-Page SEO
- Purpose, ranking factors, and search-engine principles behind on-page SEO.
- Tools, data, and step-by-step methods used to analyse and improve on-page SEO on real pages.
- Guided hands-on exercise applying on-page SEO to a website and measuring the effect.
- Common mistakes, search-guideline considerations, and how this factor is monitored and sustained over time.
Practical exercise: Participants audit and optimise a real page for the module SEO factor and define how the improvement will be measured while applying on-page SEO.
04. Technical SEO Essentials
- Crawlability, indexability, canonicalisation, status codes, redirects, sitemaps, robots controls, and internal links.
- Mobile usability, performance, semantic HTML, structured data, image handling, and accessible navigation.
- Identifying duplicate, thin, orphaned, blocked, redirected, or incorrectly canonicalised content.
- Prioritising fixes by user impact, search impact, implementation risk, dependencies, and verification evidence.
Practical exercise: Participants audit and optimise a real page for the module SEO factor and define how the improvement will be measured while applying technical SEO essentials.
05. Content, Links and Authority
- Purpose, ranking factors, and search-engine principles behind content, links and authority.
- Tools, data, and step-by-step methods used to analyse and improve content, links and authority on real pages.
- Guided hands-on exercise applying content, links and authority to a website and measuring the effect.
- Common mistakes, search-guideline considerations, and how this factor is monitored and sustained over time.
Practical exercise: Participants audit and optimise a real page for the module SEO factor and define how the improvement will be measured while applying content, links and authority.
06. Measurement and SEO Roadmap
- Purpose, ranking factors, and search-engine principles behind measurement and SEO roadmap.
- Tools, data, and step-by-step methods used to analyse and improve measurement and SEO roadmap on real pages.
- Guided hands-on exercise applying measurement and SEO roadmap to a website and measuring the effect.
- Common mistakes, search-guideline considerations, and how this factor is monitored and sustained over time.
Practical exercise: Participants audit and optimise a real page for the module SEO factor and define how the improvement will be measured while applying measurement and SEO roadmap.
Programme detail
How the course runs
Methodology
- Short instructor explanations that establish the principles, terminology, and workflow of SEO Training: On-Page, Technical & Content SEO.
- Live demonstrations and hands-on SEO audits, on-page and technical optimisation, and measurement of real pages.
- Individual, pair, and group activities using realistic inputs that do not require disclosure of confidential information.
- Facilitated review, peer discussion, trainer feedback, and correction against clear quality criteria.
- A final application task plus a personal or team action plan for transfer to the workplace.
Assessment & evidence of learning
- Opening diagnostic questions to establish experience, needs, and relevant workplace scenarios.
- Observation of guided practice and completion of module activities relevant to search engine optimisation (SEO).
- Knowledge checks, review questions, or scenario decisions at appropriate points in the programme.
- A final practical output, simulation, presentation, analysis, or implementation plan reviewed against stated criteria.
- Trainer feedback and participant reflection identifying strengths, corrections, and next-step workplace actions.
Prerequisites
- No formal prerequisite is required; relevant workplace experience will help participants contextualise the activities.
Course completion & workplace transfer
- Record corrections, open questions, support needs, and an accountable next action for workplace application.
- Review the final practical output against the learning outcomes and complete the trainer's closing knowledge check, reflection, or skills demonstration.
Who should attend
Who this course is for
Marketers, content teams, website owners, entrepreneurs and communications professionals.
01
Live online via Zoom Meeting
Join a scheduled public intake from anywhere. Trainer-led, camera-on, with hands-on exercises and Q&A throughout.
02
Private in-house group session on Zoom
The same programme run privately for one organisation on its own date, with examples tailored to your policies and roles.
03
Joining details by email
The Zoom link, meeting ID and passcode are sent automatically once payment succeeds, with reminders one day and one hour before the start.
Course questions
What organisations usually ask
Is SEO Training: On-Page, Technical & Content SEO HRD Corp claimable?
The programme can be proposed as HRD Corp claimable training, subject to the employer’s eligibility, current scheme rules, course registration and final approval.
Who should attend this course?
Marketers, content teams, website owners, entrepreneurs and communications professionals.
How long is the course and how is it delivered?
The standard duration is 2 days. Every session runs live on Zoom with a trainer — there is no face-to-face or physical classroom option. Available formats: Live online via Zoom Meeting, Private in-house group session on Zoom.
How do I receive the Zoom link?
Reserve a seat online and complete payment. The Zoom joining link, meeting ID and passcode are emailed automatically the moment payment succeeds, followed by an automatic reminder one day before and one hour before the session starts.
What do I need to join the session?
A computer with a stable internet connection, the free Zoom client, a webcam and a headset. Sessions run in Malaysia time (GMT+8). Software used in hands-on courses should be installed before day one — the joining email lists what to prepare.
Build a stronger team
Bring SEO Training: On-Page, Technical & Content SEO to your organisation.
Tell us your preferred dates, team size and learning priorities. We will prepare a tailored programme and quotation.
*HRD Corp claimability is subject to employer eligibility, current scheme rules, course registration and approval. Public fees are indicative until confirmed in writing. Certification, licensing and statutory pathways may require an approved provider, separate assessment, experience or registration set by the relevant authority or awarding body.