How Search Engines Work
Explore how search engines work through concise instruction, relevant examples and a guided SEO (Search Engine Optimization) workplace activity.
Sales, Marketing & Customer Experience
SEO (Search Engine Optimization)
Improve organic search visibility by aligning technical health, content and on-page optimisation with the way customers search.
Course overview
Turn learning into workplace capability.
Improve organic search visibility by aligning technical health, content and on-page optimisation with the way customers search. Participants work through realistic Malaysian workplace scenarios, guided practice and structured reflection so they can apply the learning immediately.
The programme combines concise instruction, guided discussion, practical exercises and an action plan. Examples can be tailored to your industry, policies and participant roles for in-house delivery.
By the end
Learning outcomes
- Map search intent and select useful keyword opportunities.
- Optimise pages, metadata and internal links.
- Identify priority technical SEO issues.
- Measure organic performance and create an improvement roadmap.
Practical curriculum
What participants will cover
A focused sequence designed for application, reflection and measurable next steps.
Keyword and Intent Research
Explore keyword and intent research through concise instruction, relevant examples and a guided SEO (Search Engine Optimization) workplace activity.
On-Page SEO
Explore on-page seo through concise instruction, relevant examples and a guided SEO (Search Engine Optimization) workplace activity.
Technical SEO Essentials
Explore technical seo essentials through concise instruction, relevant examples and a guided SEO (Search Engine Optimization) workplace activity.
Content, Links and Authority
Explore content, links and authority through concise instruction, relevant examples and a guided SEO (Search Engine Optimization) workplace activity.
Measurement and SEO Roadmap
Explore measurement and seo roadmap through concise instruction, relevant examples and a guided SEO (Search Engine Optimization) workplace activity.
Who should attend
Marketers, content teams, website owners, entrepreneurs and communications professionals.
01
Public class
Join a scheduled small-group programme at our Petaling Jaya venue.
02
In-house team
Customise the examples, timing and exercises for your organisation.
03
Live online
Instructor-led virtual delivery with activities and real-time feedback.
Course questions
What organisations usually ask
Is SEO (Search Engine Optimization) HRD Corp claimable?
The programme can be proposed as HRD Corp claimable training, subject to the employer’s eligibility, current scheme rules, course registration and final approval.
Who should attend this course?
Marketers, content teams, website owners, entrepreneurs and communications professionals.
How long is the course and how can it be delivered?
The standard duration is 2 days. Delivery can be arranged face-to-face, live online or in-house for your team, subject to trainer availability.
Build a stronger team
Bring SEO (Search Engine Optimization) to your organisation.
Tell us your preferred dates, team size and learning priorities. We will prepare a tailored programme and quotation.
*HRD Corp claimability is subject to employer eligibility, current scheme rules, course registration and approval. Public fees are indicative until confirmed in writing. Certification pathways may carry additional requirements set by the relevant authority or awarding body.