Online Business Models
Explore online business models through concise instruction, relevant examples and a guided E-Commerce & Online Business workplace activity.
Sales, Marketing & Customer Experience
E-Commerce & Online Business
Plan and operate an online business that connects a clear value proposition with effective storefront, fulfilment and growth systems.
Course overview
Turn learning into workplace capability.
Plan and operate an online business that connects a clear value proposition with effective storefront, fulfilment and growth systems. Participants work through realistic Malaysian workplace scenarios, guided practice and structured reflection so they can apply the learning immediately.
The programme combines concise instruction, guided discussion, practical exercises and an action plan. Examples can be tailored to your industry, policies and participant roles for in-house delivery.
By the end
Learning outcomes
- Select an appropriate e-commerce model and platform approach.
- Design a trustworthy customer journey and product experience.
- Coordinate payments, orders, fulfilment and customer support.
- Use acquisition, retention and performance metrics to grow.
Practical curriculum
What participants will cover
A focused sequence designed for application, reflection and measurable next steps.
Platform and Store Experience
Explore platform and store experience through concise instruction, relevant examples and a guided E-Commerce & Online Business workplace activity.
Product Content and Merchandising
Explore product content and merchandising through concise instruction, relevant examples and a guided E-Commerce & Online Business workplace activity.
Payments, Orders and Fulfilment
Explore payments, orders and fulfilment through concise instruction, relevant examples and a guided E-Commerce & Online Business workplace activity.
Customer Acquisition and Retention
Explore customer acquisition and retention through concise instruction, relevant examples and a guided E-Commerce & Online Business workplace activity.
Analytics and Growth Plan
Explore analytics and growth plan through concise instruction, relevant examples and a guided E-Commerce & Online Business workplace activity.
Who should attend
Entrepreneurs, retailers, marketing teams and managers launching or improving online sales.
01
Public class
Join a scheduled small-group programme at our Petaling Jaya venue.
02
In-house team
Customise the examples, timing and exercises for your organisation.
03
Live online
Instructor-led virtual delivery with activities and real-time feedback.
Course questions
What organisations usually ask
Is E-Commerce & Online Business HRD Corp claimable?
The programme can be proposed as HRD Corp claimable training, subject to the employer’s eligibility, current scheme rules, course registration and final approval.
Who should attend this course?
Entrepreneurs, retailers, marketing teams and managers launching or improving online sales.
How long is the course and how can it be delivered?
The standard duration is 2 days. Delivery can be arranged face-to-face, live online or in-house for your team, subject to trainer availability.
Build a stronger team
Bring E-Commerce & Online Business to your organisation.
Tell us your preferred dates, team size and learning priorities. We will prepare a tailored programme and quotation.
*HRD Corp claimability is subject to employer eligibility, current scheme rules, course registration and approval. Public fees are indicative until confirmed in writing. Certification pathways may carry additional requirements set by the relevant authority or awarding body.