Marketing use-case strategy
Explore marketing use-case strategy through concise instruction, relevant examples and a guided Generative AI for Marketers: Create, Automate, Convert workplace activity.
AI & Emerging Technology
Generative AI for Marketers: Create, Automate, Convert
Build practical capability in Generative AI for Marketers: Create, Automate, Convert through instructor demonstrations, guided exercises and a complete workplace-focused project.
Course overview
Turn learning into workplace capability.
This 2-day programme develops capability across Marketing use-case strategy, Prompting for campaign content, AI copy and visual production and Personalisation and automation, Quality, brand and governance, Campaign workflow and measurement. Participants leave with repeatable methods, practice files and a clear next-step plan.
The programme combines concise instruction, guided discussion, practical exercises and an action plan. Examples can be tailored to your industry, policies and participant roles for in-house delivery.
By the end
Learning outcomes
- Explain the essential principles and workflow behind marketing use-case strategy.
- Apply prompting for campaign content and ai copy and visual production in guided exercises.
- Use personalisation and automation and quality, brand and governance to complete a practical output.
- Review, improve and deliver work using campaign workflow and measurement.
Practical curriculum
What participants will cover
A focused sequence designed for application, reflection and measurable next steps.
Prompting for campaign content
Explore prompting for campaign content through concise instruction, relevant examples and a guided Generative AI for Marketers: Create, Automate, Convert workplace activity.
AI copy and visual production
Explore ai copy and visual production through concise instruction, relevant examples and a guided Generative AI for Marketers: Create, Automate, Convert workplace activity.
Personalisation and automation
Explore personalisation and automation through concise instruction, relevant examples and a guided Generative AI for Marketers: Create, Automate, Convert workplace activity.
Quality, brand and governance
Explore quality, brand and governance through concise instruction, relevant examples and a guided Generative AI for Marketers: Create, Automate, Convert workplace activity.
Campaign workflow and measurement
Explore campaign workflow and measurement through concise instruction, relevant examples and a guided Generative AI for Marketers: Create, Automate, Convert workplace activity.
Who should attend
Professionals, managers and teams seeking practical, responsible ways to use AI at work.
01
Public class
Join a scheduled small-group programme at our Petaling Jaya venue.
02
In-house team
Customise the examples, timing and exercises for your organisation.
03
Live online
Instructor-led virtual delivery with activities and real-time feedback.
Course questions
What organisations usually ask
Is Generative AI for Marketers: Create, Automate, Convert HRD Corp claimable?
The programme can be proposed as HRD Corp claimable training, subject to the employer’s eligibility, current scheme rules, course registration and final approval.
Who should attend this course?
Professionals, managers and teams seeking practical, responsible ways to use AI at work.
How long is the course and how can it be delivered?
The standard duration is 2 Days. Delivery can be arranged face-to-face, live online or in-house for your team, subject to trainer availability.
Build a stronger team
Bring Generative AI for Marketers: Create, Automate, Convert to your organisation.
Tell us your preferred dates, team size and learning priorities. We will prepare a tailored programme and quotation.
*HRD Corp claimability is subject to employer eligibility, current scheme rules, course registration and approval. Public fees are indicative until confirmed in writing. Certification pathways may carry additional requirements set by the relevant authority or awarding body.